Why McKay Kelley

Our strategies include integrated awareness, and the three pillars of media – earned, paid and owned. 

At McKay Kelley, we focus primarily on earned and owned media. 

Earned media is shared social media. This establishes your presence digitally and online, and allows you to reach and educate your prospects with blogs, posts and videos. 

Owned media is your website – it must be stellar,  and packed with SEO, keywords, and optimized content. 

Paid media is advertising. We believe that your marketing dollars go further when you leverage earned and owned media to establish your brand – paid media is employed only when the ROI is exceptional. 

At McKay Kelley, we know what you do, we know how you do it, and we can help you do it better. 

Our team is staffed with both jack of all trades and specialists – we believe it is essential to find your 'true north,' to balance the big, strategic picture, while also having the ability to micro-focus on purposeful content and truth-telling to strengthen your relationship with prospects and clients. 

We build an efficient, effective, scalable content system that optimizes and leverages your brand.

Using traditional methods and future trends – like blockchain, artificial intelligence and virtual   

reality – with a foundation of understanding convenience buying, nostalgia, innovation and human behaviors.

It is imperative to adapt  – society is currently experiencing the largest attention shift in history, and organizations that do not leverage social media won't survive.  These platforms offer an organic reach – but without a continuous flow of value-added content, you can’t locate your best audience.

We understand building your brand for the long view. Branding – not sales funnels – ultimately sell products and sustain profitability. 

Each post is designed to build consistency and deliver value – we take you where your customers live and use the right tools to reach them.  

We help you filter, find and target the best possible audience with meaningful research that optimizes your unique selling points.