Expertise

Visibility and brand awareness are the keys to sustainable growth – a website with dazzling graphics is awesome, but it can’t get the job done without great content. 

Every great brand is supported by effective content…and every brand, whether small, medium, or large, can compete if they employ and optimize their content marketing strategies. You can trust McKay Kelley to develop and define your brand and online presence, to share your message, and help you achieve sustainable profitability. 

· Brand elevation - best practices and strategies coupled with the passionate pursuit of results

· Custom solutions - innovative ideas and expert storytelling designed to differentiate your business 

· Specialties - new product launch, rebranding, and crisis management 

· Integrated campaigns - calibrated, state-of-the-art message delivery to maximize ROI 

Content marketing changes the relationship

Content marketing changes the relationship between brands and their customers. It builds visibility and increases brand awareness – the right content at the right time in the right place builds trust, generates leads, and cultivates customer loyalty.

In fact, content marketing generates three times as many leads as out-bound marketing, and conversion rates are six times higher. 

Engaging, educational, empowering, scalable - content marketing adds value and meaning to your organization’s ecosystem. It connects you to your prospect's world, no matter how or where they choose to shop. 

Using tools like newsletters, eBooks, white papers, bio-features, blogs, emails, brochures, sales letters, landing pages and social media posts, content marketing generates more leads than any other resource or tool.  The proof is in the participation – in nearly every industry, 91 percent of B2B enterprises and 86 percent of B2C organizations use content marketing…because it works and consumers respond to it.

Comprehensive, adaptive solutions that engage

McKay Kelley Communications understands how to engage your prospects and your customers. We track the data for social media, downloaded eBooks, YouTube videos, website, and blog post interactions so you know where and how your prospects want to meet and learn about your products.

Tracking engagement helps you learn about your customers, so that you can improve the personal relationship,  support and better serve them. 

We live in a digital world – content marketing is crucial to achieve sustainable growth. No matter the size of your organization, a comprehensive library of value-added blogs, relevant newsletters and robust social media posts are essential to develop a strategic competitive advantage. 

With more than two decades of experience, we know what works. We position you to reap the rewards of value-added content - specifically targeted to your audience. 

Creating and distributing value-added content to drive sustainable growth and profitability 

Content marketing taps into the buying journey by educating your prospects and raising awareness for your product lines. Potential customers find your content, appreciate the value and by the time they contact you, they are ready to buy – no high-pressure sales, just informative blogs, and subject matter expert social media posts. 

Secret sauce

The secret to content marketing is simple – add value to your customers lives. Teach them something they didn’t know, help them discover and select your products, increase awareness, and leave a lasting impression.  

Brand identity, visibility, and awareness:

· eBooks

· Case studies 

· Webinar abstract/content

· PowerPoint presentations 

· Website content 

· Landing pages 

· Copywriting 

· Online/print magazines

· Blogs

· Press releases 

· Social media posts

· Biographies/autobiographies

· White papers 

· Newsletters

· Email and auto-responders

Professional Services:

· Consulting

· Editing

· Proofreading

· Beta reading

· Ghosting 

Sales training:

· Corporate training  

· Soft skills and team building 

· Thought leadership